Firestone Kombi Karaoke brings the heat at Cape Town Festival of Beer

The Firestone Kombi Karaoke will make its maiden visit to the Western Cape at the Cape Town Festival of Beer in December.

The Cape Town Festival of Beer is delighted to announce that Firestone will be bringing the Firestone Karaoke Kombi experience to the festival which takes place from December 1-3 at Hamilton’s Rugby Club.

Whilst sipping on some of the finest beers in the Southern Hemisphere, Firestone invites festivalgoers to take quick a break from hops and let their inner Karaoke spirits shine.

The Firestone Karaoke Kombi experience consists of two kombis. One old school fully restored 1972 Volkswagen Brasília Kombi, loaded with speakers, microphones, a TV-prompter and thousands of ‘old school’ songs. The other, a brand-new 2017 VW Kombi, hosting a large catalogue of new school songs. With over 30 000 songs to choose from, there’s a track for everyone.

At the Firestone stand, guests will choose their song, jump into their Kombi and sing their hearts out. Outside, a team of engineers will mix and record their performance, upload the clip and share a link with the guests shortly after they have finished their performance. This is free and available to all festival participants. Watch out for the amazing Firestone merchandise, available to participants who show true Firestone spirit.

Firestone can’t wait to hear the CTFOB attendees’ singing voices and are ecstatic about being represented at the festival according to Bridgestone Brand and Channel Manager for South Africa Patrick Leslie, “We are extremely excited to be taking the Firestone Kombi Karaoke experience, #FirestoneKK, to Cape Town for the CTFOB. Just look out for our two bright red Karaoke Kombis at the Festival, one old school Kombi and one new school Kombi.

“The Firestone Kombi Karaoke experience is available, free of charge, to everyone at the festival. For memories and evidence of your talents, all participants will receive a video of their Firestone Kombi Karaoke experience directly at the Firestone stand. It does not matter if you are old school or new school come and join us!”

Beer lovers and karaoke superstars alike, can purchase their Cape Town Festival of Beer tickets at Webtickets

MCC and CTFOB announce partnership

Multi-Color Corporation to sponsor the Cape Town Festival of Beer awards

The Cape Town Festival of Beer is delighted to announce Multi-Color Corporation as the official sponsor of the Cape Town Festival of Beer awards that will be judged and awarded at this year’s festival from 1-3 December, 2017.

The Festival is the largest of its kind in the southern hemisphere with more than 60 breweries offering over 200 beers and ciders which make the awards one of the most competitive beer awards in Africa and even the hemisphere. Brewers in attendance will all be vying for the top honours in seven categories: Best Lager, Best Hoppy Beer, Best Beer on Show, Best Dark Beer, Best Specialty Beer, Best Wheat Beer and Best Cider.

Multi-Color Corporation’s Non-Wine New Business Development Manager, Warren Blair, expressed his appreciation for the value of The Festival as well as the local beer market, “Multi-Color Corporation is proud to be the primary sponsor of the Cape Town Festival of Beer Awards. Our association with these prestigious awards underscores our commitment to the South African craft beer industry that we serve so closely.”

Cape Town Festival of Beer co-founder and spokesperson Martin Tucker, explained that with Multi-Color Corporation’s help, the Cape Town Festival of Beer Awards can raise the already high standards of the local-beer market.

“We are proud to be associated with a company like Multi-Color Corporation who excel at what they do in another beverage-orientated industry,” said Tucker. “If we can improve the standards in our industry, using these awards and judging standards, then the whole industry will be taking that next step forward. The consumer will know to look for the beautifully printed Multi-Color Corporation labels, on award-winning beers and ciders with the awards stickers being a vote of confidence and a mark of quality.”

The awards will be judged by an official panel of Beer Judge Certification Program (BJCP) certified judges.

Beer lovers and connoisseurs alike, can purchase their Cape Town Festival of Beer tickets at Webtickets

More information on MCC

A true global label solution provider, MCC is one of the largest label companies in the world in the following market segments: Home & Personal Care, Food & Beverage, Healthcare, Specialty, Consumer Durables, and Wine & Spirits. Multi-Color Corporation services these markets around the world with business interests in the North American, Latin American, EMEA (Europe, Middle East and Africa) and Asia Pacific regions. www.mcclabel.com

Brewers to battle it out for top awards at Cape Town Festival of Beer

The annual Cape Town Festival of Beer, now in its eighth year, will once again award a number of the best beers on show. Brewers in attendance will all be vying for top honours in the seven categories: Best Lager, Best Hoppy Beer, Best Beer on Show, Best Dark Beer, Best Speciality Beer, Best Wheat Beer and Best Cider.

The judging process will be carried out by independent group South Yeasters, a homebrewers club consisting of beer enthusiasts based in Cape Town. All judges will be Beer Judge Certification Program (BJCP) qualified – an internationally recognised program. The judging panel will be a combination of beer experts, beer enthusiasts and home brewers.

“The importance of winning these awards at the Cape Town Festival of Beer is really to alert the consumer to your brand, your beer, or even the style of beer that you’ve put out and it causes them to come to your stand,” said Head Brewer of Devil’s Peak Brewery, JC Steyn, who took home two awards in 2016, including Best Beer on Show.

“For us it’s not just about slapping a sticker on a bottle and selling it in a retail store; it’s about showing those 10 000 people attending the Cape Town Festival of Beer that we’ve produced something special and it tells them to come to our stand out of the 60-odd on offer. It says to them that this is a good beer, that they’re going to get a unique experience, and that’s just going to ignite the fire of Devil’s Peak within them.

In an industry becoming more and more competitive by the year, the awards set apart the best of the best.

“There are so any different beers and different producers, why would they [festivalgoers] come to us? So the award gets them to our stand and then once they are there, it allows us to show them the other beers we have on offer too,” Steyn added.

Festivalgoers can expect to taste a range of Devil’s Peak beers, among 60 other breweries, as they all push the boundaries of beer in the hopes of winning one of the seven awards on offer.

“I’m not going to give too much away as to what we’ll be bringing this year, I’ll keep that as a surprise. But once again we’ll be bringing a whole bunch of stuff that has never been tried before,” concluded Steyn.

2016 award winners

Best Lager: Alpha Lager
Best Hoppy Beer: Devil’s Peak Grapefruit Express IPA
Best on Show: Devil’s Peak Grapefruit Express IPA 
Best Dark Beer: Fuller’s Black Cab Stout 
Best Specialty Beer: La Trappe Dubbel 
Best Cider: Sxollie Granny Smith 
Best Wheat: CBC Krystal Weiss 
Best Stand: Beer Country and Fraser’s Folly

Date: 1 - 3 December 2017

Venue: Hamilton’s Rugby Club, Green Point
Cost: Standard ticket: R150 per person
Year-End Party Hospitality ticket (shared table): R500 per person.
Bookings can be made on www.webtickets.co.za or by contacting bookings@capetownfestivalofbeer.co.za

Cape Town Festival of Beer to offer largest selection of ciders to date

The Cape Town Festival of Beer has grown tremendously in the past eight years. While the primary focus of The Festival remains beer, there will be a larger focus on ciders this year. Cideries from across the country and possibly abroad, will join the Cape Town Festival of Beer to add variety and treat festivalgoers to some of the best commercially available ciders on the market.

“While the beer industry is steadily growing, more recently we’ve seen a boom in the cider industry with what we call cideries, establishing themselves in the market,” said Cape Town Festival of Beer co-founder Martin Tucker. “We’re excited to offer festivalgoers a wider variety of ciders than ever before. It’s grown to the extent that we’ve recently even added an award specifically for Best Cider.”

Festivalgoers can look forward to tasting a number of ciders on offer, many of which will be in styles they may never have tried before. Sxollie Ciders, Cluver & Jack and Everson’s Cider are a few popular names expected to attend, while Birkenhead’s brand new cider range and the cutting edge ciders from Little Wolf will add to the increasing cider offering at the Cape Town Festival of Beer. Top breweries such as Little Wolf, Birkenhead and Alpha, are becoming increasingly involved in the cider section of the market.

“I think for us on the cider front, we have our two standard ciders, but we are looking to push the envelope and do some barrel aged ciders and some fruit infused ciders,” said Alpha Head Brewer JC Steyn. “In the US there are a bunch of different ciders. Even following beer trends – guys are trying dry-hopped, saison or spiced cider styles… so we’ll definitely be doing that in this area and looking at what consumers are looking for. Obviously it will take a little bit of education, but we’re used to that.”

With an increasing cider offering, the variety will be wider than ever at the 2017 Cape Town Festival of Beer, with festivalgoers guaranteed to taste a number of ciders and cider styles never experienced before.

Date: 1 - 3 December 2017

Venue: Hamilton’s Rugby Club, Green Point
Cost: Standard ticket: R150 per person
Year-End Party Hospitality ticket (shared table): R500 per person.
Bookings can be made on www.webtickets.co.za or by contacting
bookings@capetownfestivalofbeer.co.za

Cape Town Festival of Beer sets up camp, Just Like Papa

Outdoor adventurers and stockists of quality outdoor equipment, Just Like Papa (JLP), will make their debut at this year’s Cape Town Festival of Beer. Festivalgoers are in for a treat as JLP will set up camp and create the ultimate outdoor space to enjoy an ice-cold beer.

To announce their participation, Just Like Papa are offering one lucky Cape Town Festival of Beer ticket holder and two friends the ride of a lifetime by experiencing the incredible Mercedes-Benz AMG 6X6 in true Just Like Papa style. The prize includes a full day off-road experience in the Atlantis dunes, including continental breakfast, a picnic lunch and refreshments. All Cape Town Festival of Beer ticket holders will be entered into the competition to stand a chance of winning, while corporate hospitality ticket holders for the Friday of the event will be entered twice.

To enter, simply purchase a ticket to the 2017 Cape Town Festival of Beer today via www.webtickets.co.za. All tickets purchased before Monday, 27 November, will be entered into the competition. The winner will be announced on Tuesday, 28 November. For full terms and conditions, see below.

“Just Like Papa is all about quality outdoor equipment and experiences,” says Thomas Ferreira, co-founder of Just Like Papa. “We’re very excited to bring a taste of the Just Like Papa brand to the Cape Town Festival of Beer. Festivalgoers can look forward to an interactive stand where they can enjoy their ice-cold beer on top of our renovated 4X4 Synchro, take a closer look at the Mercedes-Benz AMG 6X6, or challenge their friends to log rolling. We will also have a great selection of quality Just Like Papa products on show and for sale, including beer growlers, the latest Stanley products and much more.
“The 6X6 off-road experience we’re giving away in the build-up to the festival really is a once in a lifetime experience and we look forward to hosting the winners,” added Ferreira.

About Just Like Papa

Just Like Papa is an adventure company based in Cape Town. They offer all the tools necessary to make life in the city feel more like the great outdoors. JLP are a premium outdoor store focusing on products that are high on quality and purpose. For more on Just Like Papa, visit www.justlikepapa.com

Date: 1 - 3 December 2017

Venue: Hamilton’s Rugby Club, Green Point
Cost: Standard ticket: R150 per person
Year-End Party Hospitality ticket (shared table): R500 per person.
Bookings can be made on www.webtickets.co.za or by contacting bookings@capetownfestivalofbeer.co.za

Competition Rules and Terms and Conditions:

  1. Prize includes a Mercedes-Benz AMG 6X6 off-road experience including continental breakfast, picnic lunch and refreshments for winner and two friends.
  2. The prize must be redeemed between February 2018 and April 2018.
  3. Winner must be 18 years or older.
  4. The prize can only be redeemed in the Western Cape. The prize does not include travel or accommodation to the Western Cape.
  5. The prize is not redeemable for cash.
  6. The event date is weather dependent
  7. Just Like Papa, Cape Town Festival of Beer and their agencies accept no responsibility for injury.
  8. All Cape Town Festival of Beer tickets purchased before 12am on Monday 27 November will be entered into the competition. The winner will be randomly selected and announced on Tuesday, 28 November.
  9. The winner will be contact via email and all of the necessary arrangements will be communicated at that time.
  10. This competition is open to all residents of the Republic of South Africa except any person who is a director, member, partner, employee or agent of, or consultant to the promoter or any other person who directly or indirectly controls or is controlled by, the promoter; or a supplier of goods or services in connection with the competition.
  11. Cape Town Festival of Beer reserves the right to vary, suspend, postpone or terminate the competition and any prizes, or any aspect thereof, for any reasons whatsoever and without notice. In such event, you hereby waive any rights or expectations which you may have against Cape Town Festival of Beer and acknowledge that you will not have any recourse or claim of any nature against Cape Town Festival of Beer.